★★★★★
“Janzay gave us a site that finally matched the level of the brand. The response quality changed immediately. People show up to calls differently now — they already trust us.”
KN
Kaytlin Neil
Founder, Coach Kaytlin
Case Study
Fromcredibilitytoconversionmachine.
How we rebuilt Coach Kaytlin’s entire digital presence — from brand positioning to a guided application funnel — and what happened next.
KN
Coach Kaytlin Neil
Premium fitness coaching platform
She had the credibility. Her website wasn’t selling it.
Kaytlin came to us with years of results, a loyal client base, and a website that looked like everyone else’s. Visitors scrolled but didn’t convert. The brand had authority — the site didn’t.
We rebuilt everything: positioning, hero storytelling, proof-heavy sections, and a guided application funnel that qualifies leads before they ever book a call. The result was a site that sells on its own.
Brand strategyUI/UX designNext.js buildMotion & animationApplication funnelSEO & performance
The results
0%
Lead lift
0%
Client retention
0
Lighthouse score
0
Templates used
What we built
Four layers that turned a coaching brand into a pipeline.
01
01
Positioning
Rewrote her offer from generic fitness coaching to a clear, premium proposition: transformation programs for women who've tried everything else. The messaging stopped competing on price and started competing on authority.
02
02
Storytelling
Built an aggressive hero section with proof-heavy social proof, transformation imagery, and copy that speaks directly to the hesitation her ideal client feels. The page reads like a conversation, not a brochure.
03
03
Application funnel
Replaced the generic contact form with a guided multi-step application that qualifies leads before Kaytlin ever gets on the phone. The funnel asks the right questions so every call is already warm.
04
04
Technical execution
Built in Next.js with Framer Motion for cinematic transitions, optimized for mobile-first (80%+ of her traffic), and tuned to a perfect 100 Lighthouse score. The site loads in under 2 seconds on any device.
The transformation
Same coach. Completely different business.
Before
Generic coaching site that blended in
Contact form with no qualification
Slow load times, poor mobile experience
Visitors scrolled but didn't convert
After
Premium brand that commands authority
Guided funnel that pre-qualifies every lead
100 Lighthouse, sub-2s on every device
300% increase in qualified applications
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